![]() ![]() To obtain and keep an official endorsement, you must take the following actions.ĥ.2.1. Official endorsement means the social media site will be listed on the university’s website and, whenever feasible, will be linked to, promoted, and featured in marketing and communication activities. These criteria ensure that the university is represented in a fair, accurate, and legal manner while protecting the brand and reputation of the institution. We have established certain criteria to determine when and how Chapman University officially endorses a social media site. Examples of someone who we would consider an inherent representative of the university include a faculty member who primarily uses his or her Twitter account to communicate with students, or an administrator who uses a Facebook page to share work-related information with subordinates, or a staff member who blogs primarily about his or her work at Chapman University.Ĭlubs, organizations and other non-official accounts that are affiliated with Chapman University must not include the official “Window” profile picture and must not include any language claiming officiality. We consider a site or account owner to inherently represent the university if the owner consciously and consistently uses his or her web presence to indicate an affiliation with Chapman University. Views expressed are mine and do not represent those of Chapman University. If a “personal site” states that a staff member works for or is affiliated with Chapman University on their account, the below disclaimer must be included. Personal/individual sites maintained by faculty and staff that inherently represent the university must comply with this guideline. However, we expect university employees acting in an individual capacity to communicate clearly that they are not representing or expressing the views of Chapman University. Social media activities by faculty and staff that are considered “personal sites” are not covered by this guideline. Programs, departments, institutes, initiatives and centers should not have their own channels and should instead leverage the existing accounts of their school or college to maintain consistent branding and prevent fragmentation. These guidelines and official endorsement do not apply to student organizations at this time. These guidelines apply only to social media accounts created to represent Chapman University or any school, college or organization that receives the majority of its operating revenue directly from Chapman University. ![]() Bookmarking: Digg, Delicious, Pinterest.Photo and Video Sharing: YouTube, Flickr, Picasa, Vimeo.Social Media: Facebook, X (Twitter), LinkedIn, Instagram, Discord, TikTok, Threads.Common social media platforms covered by these guidelines currently include (but are not limited to): ![]()
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